Greeting card companies need a sympathy note. Many people are giving up cards in favor of digital alternatives or are simply sending fewer cards between major holidays like Christmas and Valentine ...

In 2011, husband and wife co-founders Huong and Raphael worked together to turn Huong's passion into a greeting card business. Since then, the business has evolved into so much more than that – now ...

How card companies are changing their style to attract millennials 05:09. Americans will spend nearly $20 billion this Valentine's Day and millennials are shelling out the most.

Cards by Papyrus are seen Sept. 10, 2019, during New York Fashion Week at Spring Studios in New York City. Though the Papyrus stores are closing, the greeting card brand will remain. Expand ...

The upside for consumers handing over personal information to brands has always been the promise of more relevant content and experiences. Research, including from Marketo, asserts that consumers ...

Culture Greetings and founder Dr. Dionne Mahaffey (Image courtesy NNPA) November 2020, Atlanta, GA via NNPA — Culture Greetings, a woman-led and Black-owned greeting card company, announces the ...

Since American Greetings went private in early 2013, it has pivoted to a new strategy, focusing on making greeting cards relevant in a digital age. It has done so by adopting an empathy-laden ...

The greeting card industry is struggling to stay relevant in the digital age. Hallmark has announced that it's closing its distribution center in Enfield, Conn., and cutting 570 jobs there, as it ...

While the top greeting card brands do have some multicultural cards, there is still room for more inclusion. I developed Culture Greetings as another option available online.