Swatch opens up an alternate reality where the square silhouetted prototype would have become its signature. Arriving in green, gray, black, and beige, the BIOCERAMIC WHAT IF? watches are ...

Swatch is preparing for the summer by hitting the beach, sharing its new “SCUBAQUA” collection inspired by the ocean’s hidden ...

Chief Executive Nick Hayek and the rest of the Swiss company's executive management board all wore the bright green Swatch watch carrying the words Occupy daubed along the strap in bright orange ...

Back in 1983, the first Swatch watch was a revolutionary moment in both watchmaking and industrial design. It reimagined classic analogue timekeeping just as digital watches seemed primed to ...

But fans can anticipate the movie—Daniel Craig’s final Bond film—in another way, with a new Swatch ... The watch’s black strap is dotted in blue, yellow, red and green, and each index ...

Now Omega and Swatch (part of the same conglomerate ... special details pertaining to its inspired planet. Also read:Women and watches — and how everything is changing; how the pandemic shaped ...