This site contains graphics resources for the College's visual identity. Please review the Visual Identity Quick Reference Sheet for graphics information, such as logo usage guidelines, color swatches ...

When graphic elements begin to incorporate type, internal and external entities may confuse that mark for the unit’s official visual identity. This misinterpretation, coupled with repeated application ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Facets are all about interesting connections and overlapping pathways. They are a visual representation of the spirit behind the Northwestern Direction. They serve well as background textures or in ...

are the future of graphic design Flexible visual identities are nothing new: in an age where pretty much any identity is as prominent on digital platforms as physical or static ones (if not more), ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Because our visual identity represents the university at the very highest ... The lockup may be placed onto images, but no other graphic elements, typography, rules, or images should appear inside ...

Graphic design is a broad field that involves ... or create an emotional response. Visual Identity Is Key For Brand ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

The visual identity brand guidelines include the university logos, colors, graphics, templates and editorial guide. University Web & Design and the Visual Identity Working Group are the authority to ...

For this reason, we recommend the guidelines below when creating designs and artwork. If you are not trained in graphic design, please consult with University Marketing and Communications for guidance ...