Google Search might get a Gemini-based AI Mode soon that lets you perform online searches similar to ChatGPT Search.

Google is planning to add a new “AI Mode” to its search engine, according to a report from The Information. The company will reportedly display an option to switch to AI Mode from the top of the results page, allowing you to access an interface similar to its Gemini AI chatbot.

As AI-powered search options grow and get used more often, the change may have stark effects on the search ad industry, and change how millions of businesses market themselves.

G oogle has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then