Google has updated its logo schema markup guidelines to say it is now required for the logos you submit in the schema looks good on purely white backgrounds.. The new guideline. The new guidelines ...

Here is Google saying to test the logo on a pure white background. Google recently updated these same guidelines to say the logo markup now supports ImageObject type . Forum discussion at Twitter .

Go to Google.com and let me know if you see the logo's background not being exactly the same shade of white as the rest of the page? I couldn't tell, so I used a color picker tool and it is indeed ...