Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Thankfully, this isn't the only way to use Adwords. In fact, it’s not even close. Here are six unusual ways to use Google Adwords that you probably haven’t tried yet.

Google made a record $21 billion in revenue in 2008 - more than 95% of it from AdWords. That much is a familiar story; Google has been breaking its own records for years.

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with ...

Google AdWords has undergone a host of changes over the past 12 months, some cosmetic and some functional. Google’s prime revenue-driver has a new, intuitive look and feel that makes it even easier ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of ...

Google’s line of dynamic features and ad sets is its way of helping with all the manual processes required to set up an effective AdWords campaign. Products like Dynamic Remarketing and Search ...

A screen capture of my Google AdWords results. When I did some digging into the data, I found the most common search phrase was “stories for kids” with 3,962 views and 4 clicks through to the ...

Google Ads. Formerly known as Google AdWords, Google Ads is intended to make it easier for main street brick-and-mortars to advertise across partner pages, video, search, ...

Most Google advertisers understand that AdWords is a live, 24/7 auction by keyword–the cost of your click is influenced by what all advertisers bidding on it are willing to pay.

Google launched a new AdWords reporting feature named AdWords Search Funnels.AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than ...