Startup GoldieBlox, which makes playthings to teach girls about engineering, beat out 20,000 rivals to score a free 30-second ad in the game's third quarter, thanks to a fan-voting contest ...

GoldieBlox ad is viral. The company was started by Debbie Sterling, a Stanford-educated engineer, to “disrupt the pink aisle” and “get girls building.” ...

Soundtracks in toy ads shape gender stereotypes, study suggests. Story by Science X staff ... "It's not just 'pink for girls and blue for boys,'" says Marinelli.

Somewhere amid the cavalcade of supermodel breasts and beer-drinking bros will be a genuinely history-making 30 second slot: a small business selling toys encouraging girls to love science.

For decades, toy makers believed the industry gospel: Boys want to build things; girls want to play princess. But now, female chief executives are leading huge corporations, including Yahoo Inc ...

Construction toys for girls are cool, ... “This Awesome Ad, ... Some research indicates that even women who are good at math and science in high school and early college tend to go into ...

The Beastie Boys have settled a legal battle with GoldieBlox for an undisclosed amount over the toy company’s viral video ad parodying the group’s 1987 song “Girls.”. Questlove on His Love ...

And Science Museum quickly issued a statement asserting that it "is committed to producing products which appeal to both genders." This isn't the first customer battle over the toy aisle.

The toy company GoldieBlox has pulled a parody version of the Beastie Boys‘ “Girls” from a viral advertising campaign, telling the rap group, “We don’t want to fight with you.” Use of ...

In the 80s and 90s, ads showing boys with toy trucks and girls playing with dolls were a fixture on TV. Sociologist Elizabeth Sweet says the concept of boy vs. girl toys has ebbed and flowed ...