women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...

GoldieBlox specializes in engineering and construction toys for girls, and in the ad for the “Princess Machine ... particularly in the fields of science, technology, engineering and math.” ...

It revealed the store's "Girl Toy" section, featuring princess gear and mini-tea sets, and the "Boy" section -- chock-full of Science Museum brand kits. As the Guardian reports, Boots initially ...

The ad — which earned over eight million views ... that girls and boys do play differently. In order to engage girls in science, toy makers need to take a different approach than they ...

The Carnegie Science Center recently found ... we are encouraged to let the girls lead the troop. While I would never defend pink and blue toy aisles or reinforcing gender stereotypes, as Joan ...

Easy-Bake Oven goes gender-neutral: After meeting with Pope, Hasbro now says it plans to introduce a new black, silver, and blue model of the oven, and to feature boys in ads for the product.

was tasked with rescuing Princess Peach—or toys related to transportation or adventure. About 32 percent of the ads featured both boys and girls, but even some of those relied on lazy gender ...

Dallasite and scientist Kristen Wells-Collins has made it her business to encourage young girls to ... kids “the science foundation of beauty using the Black to the Lab toy.” ...

Having analysed over 600 toy commercials broadcast in the UK over the past 10 years, they observedstriking differences between the music in ads targeting boys and those targeting girls.

Boys are almost three times as likely as girls to receive science and maths toys this Christmas ... as well as benefiting from fewer ads, loyalty rewards and much more. The IET found that 31 ...

women account for 24% of the science, technology, engineering and math work force. The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys ...