More aesthetic, more that girl. But, who actually is 'that girl ... and where that can have a negative impact it can also have a positive one. The sustainable fashion hashtag has 1.5B views ...

Stylised morning routines and “get ready with me/a day in the life of” videos showcase an aesthetic ... positive, happy and optimistic.” If anything, 2022’s corporate girl illustrates ...

At each brand's core was the cool girl aesthetic, which had a major problem ... Other monikers like #bossbabe, SHE-E-O, and the boss bitch soon started cropping up, all reincarnations of the ...

An advert using the term ‘girl boss’ was recently found to have patronised women. Six years on, does the phrase regain a message of empowerment? Back in 2014, American entrepreneur Sophia ...

The "Soft Girl" aesthetic began life among Nigerian social ... alongside the "girl boss" ideal, can feel like a burden, continuously demanding our energy, whether at work or in relationships ...