Why the CEO of this Giant Pen Brand Is ... which includes pens and highlighters and grew net sales by 10.2% ... “The way you learn things by writing with a pen and paper or drawing ...

Writing by hand, which speeds literacy and information retention, is on the decline. That worries neuroscientists, educators—and Bic. Never fear: The pen giant has a plan to preserve handwriting ...

On Sunday, Woodring will demonstrate the pen publicly for the first time at the Gage Academy of Art, dipping it in a 1-gallon ink pot and drawing giant cartoons on 6-by-4-foot drawing boards.

(His grandfather, Marcel Bich, started the company in 1945 and launched the BIC ballpoint pen in 1950.) “The way you learn things by writing with a pen and paper or drawing is inherent to our ...