JCPenney is rolling out a new campaign called “Get your Penney’s Worth.” According to a release, JCPenney will kick off the campaign with a 30-second broadcast spot on Feb. 28.

With the "Get Your Penney's Worth'' program, store locations and jcp.com will sell undisclosed items for one cent. Other merchandise will be buy one, get another one for a penny.

When coming up with a promotion to get more shoppers in its stores, J.C. Penney didn't need to look any further than its name. Starting Sunday, if you only have a single penny in your pocket,that ...

J.C. Penney will begin promoting one-cent deals this weekend on television and in print as part of its new “Get Your Penney’s Worth” campaign, The Dallas Morning News reports. Penny ...

It looks like JCPenney is resorting to desperate measures to hook customers. A new marketing scheme called "Get Your Penney's worth" promotes heavy discounts, going as low as one literal penny ...