This initiative, if met with success, could lead to the rebranding of its Asda Living stores nationwide. The redesigned store, situated at the Asda Living location within Crown Point Retail Park ...

To help make updating your wardrobe a little easier, we've handpicked our favourite 20 pieces from George as ASDA'S entire autumn collection that we think you shouldn't miss. Whether you're ...

Fancy updating your wardrobe but don't know where to look? George at Asda has just launched an up to 50% off sale on selected clothing, with some huge savings up for grabs across womenswear in ...

Underlying sales at Asda fell 3.1% in the four months to the end of April compared with the same period a year before. Allan ...

WHEN you are a parent it can be expensive buying clothes for your ever-growing kids. Thankfully shoppers have been raving about spotting George at Asda currently has a bumper sale on with numerous ...

when fashion designer and retail entrepreneur George Davies partnered with Asda to create George. Just a year later, it became the UK’s first-ever supermarket clothing brand. Now, 35 years since its ...

George at Asda co-ords from £14, two pack t-shirts from £10, shorts from £9, hats from £4, skort from £8, sandals from £5. Erica says: “As a mum buying clothes for a son and a daughter ...

The George brand was established in 1989 by Asda through a partnership between fashion designer George Davies, making it one of the UK’s leading clothing retailers by 2004. The retailer opened its ...

Thankfully shoppers have been raving about spotting George at Asda currently ... and Bargains UK and showed how she filled her basket on the George app with discount clothes.