George at Asda's site has received more than 30,000 searches for it in the last three weeks.
First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...
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First look: George at Asda unveils new activewear brand
A spokesperson for George at Asda said: "Since we rolled out the online trial of Gym Locker last autumn, we have seen an unprecedented uplift from our customers seeking out and buying into sportswear.