Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 12 hours 38 min ago By Garett Sloane - 1 day 1 hour ago By Lindsay Rittenhouse - 1 day 2 hours ago 1 day 3 hours ago By ...

While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon.

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

from the youngest (Generation Alpha) to the eldest (Greatest Generation). The spangram, GENERATION GAP, ties the theme together by highlighting the divides and connections across these groups.

Will the pattern continue for Generation Alpha? The rise of financially confident Zennials Sanam Naran, registered psychologist, highlights the factors contributing to Gen Z's noteworthy confidence.

Gen Alpha, whose final members were born in 2024, makes up 23% of the global population. By 2029, their economic power is expected to be greater than $5.46 trillion, according to McCrindle Research.