In an age where everyone's a brand and every moment is a performance, the quest for authenticity online has become an elusive ...

Born after 2010, the children of Generation Alpha carry an immense technological, social, and environmental legacy on their shoulders. We imagine them to be ultra-connected, lulled by artificial ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

But it also marks the beginning of a new generation. That's right, babies born in 2025 will be part of Generation Beta, rather than the outgoing Generation Alpha. Here's what to know.

In a chat us, Ritwik Simha spoke reflected on the art form’s enduring appeal, and discussed how contemporary theatre is adapting to resonate with even Gen Z, demonstrating that timeless stories ...

Parenting experts explain why older generations consider Generation Alpha as disrespectful. "Gen Alpha has grown up in a time when global issues are highly visible, multiple viewpoints are ...

Move over, Gen Alpha: 2025 marks the start of the Gen Beta era Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd century.

Gen Alphas are not just consumers; they are active architects in the fintech revolution. Their early adoption of digital finance tools is shaping their understanding of money and financial management.

Parents and Gen Alpha kids are having unintelligible convos because of ‘brainrot' language Every generation has slang, but Gen Alpha’s has a particularly unhinged quality, some parents say.

Lionsgate EVP Jenefer Brown gave insights at the PWS on how the studio courts and markets to Gen Z: "You find them on gaming platforms." ...