Still, with this bold, outspoken, tech-savvy and highly criticized Gen Alpha, who gained lots of ... idea to gift them a "skibidi toilet" toy for Christmas. It's more than likely they'll see ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

As a mom of a 13-year-old and 11-year-old, Boe finds herself right in the middle of parenting Generation Alpha, the generation ... on products like T-shirts and toys. Peter Shankman is a dad ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...