The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

Around two in three Gen Alphas will work in jobs that do not currently exist, and from AI co-designers to neuro-lens ...

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

Using the prompt: "Can you rewrite this news article into Gen Alpha slang please," Newsweek ChatGPT edited a May 12 article ...

I made ChatGPT rewrite fairy tales and climate news in Gen Alpha slang — Goldilocks got ‘ratio’d' and more hilarious brain ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.