Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an ...

If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

With more than 50 years between him and his daughter, Carmen, there is a lot Alec Baldwin can learn from his pre-teen child.

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Graduate students at the University of Nebraska are creating lessons plans for middle and high school students to help them ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

In this exclusive sneak peek at “The Baldwins,” Alec Baldwin learns some slang from his and Hilaria Baldwin’s daughter Carmen ...