When Jalen Hurts heard he was named Super Bowl LIX MVP, the Philadelphia Eagles' quarterback's immediate response was, "Super ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard ...

GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

Jalen Hurts is being honored with his own cover for Wheaties. The Philadelphia Eagles quarterback led the team to the Super ...

Philadelphia Eagles Quarterback Jalen Hurts is tush pushing his way into grocery stores as he has been named a "Wheaties Champion," and he will grace the cereal's iconic box on a limited-edition that ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s. The ...

Wondering how to get your hands on the Thunderbolts* Wheaties cereal box? Inspired by a tongue-in-cheek line from Red Guardian in the new Marvel movie, this limited-edition item has quickly become a ...

General Mills (GIS) caught the market’s attention this week when it reaffirmed its earnings guidance for fiscal year 2026. In ...

MINNEAPOLIS (AP) — Cereal maker General Mills Inc. said Thursday it will launch a new version of Wheaties it says is designed for athletes, with input from athletes such as NFL quarterback Peyton ...