Why the cereal aisle is getting so swole
Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...
Warc2y
General Mills, Inc.: You Better Eat Your Wheaties campaign (1988)
Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...
Does your cereal even lift, bro?
Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...
Marketing Dive11y
General Mills? Wheaties enlists augmented reality for interactive packaging
General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...
Marketing Dive9y
General Mills scares up cereal box engagement with augmented reality
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that ...
The Atlantic1mon
Up From the Grass Roots: General Mills Brings New Ideas Into the Marketing of Cereals and the Evolution of American Business
The Chicago plant and a later acquisition of General Mills, the Sperry Flour Company’s plant at Portland, Oregon, have been developed particularly as specialty mills for a wide range of cereal ...
Time1mon
Corporations: General at General Mills
According to a story plot dear to makers of Army musicals, whenever a war ends the captains turn up, cap in hand, to beg the privates for civilian jobs. Four years ago at General Mills, Inc., this ...