BOSTON --A league official familiar with the deal says the Boston Celtics have reached an agreement with General Electric to put the company’s logo on the team’s uniform. The official spoke on ...

The Boston Celtics announced a multi-year partnership with General Electric on Wednesday, joining the Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) as NBA teams that ...

This naming convention of "general" was quite a thing in the late 1800s — that's why we have General Electric and General Mills with their more ornate, script-inspired late 1800s logos that ...