“Digital tipping is nothing new, but what is cool about the Starbucks app is the new digital form factor,” said Peter Olynick, lead for the card and payment practice at Carlisle & Gallagher ...

Starbucks is afraid of being seen as the giant global corporation that it is. Branding experts say the coffee chain has become so massive - with 20,000 stores in 65 countries - that it could begin ...