From the iconic Cool Blue to the intense-sounding Lightning Blast, we tasted 13 of Gatorade's many flavors to find out which ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

The Smarty Gx Bottle is designed like a regular plastic squeeze water bottle with the Gatorade logo attached. On the side are markers that measure up to 30 fluid ounces.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with ...

Being at the forefront of athletic equipment personalization, Gatorade’s innovative launch of AI-generated bottle design brings a new level of creative self-expression for athletes.

Gatorade is celebrating Las Vegas Aces star A'ja Wilson's latest accomplishment. The sports drink brand announced it will drop a limited edition squeeze bottle in honor of Wilson scoring her 5 ...

Anyone can utilize the generative AI design technology on Gatorade iD to create a one-of-a-kind Gatorade Squeeze Bottle. The new ability to create custom designs using AI for inspiration takes ...

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand's free membership platform on www.gatorade.com.