Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

Friday afternoon resulted in mixed reviews of the new MySpace logo, one minor part in an upcoming site redesign. And of course, last Monday's Gap logo change drew wide-spread criticism from every ...

The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it. And quickly ...

Gap is known for its swing-dancing commercials and its iconic logo -- white, all-caps letters in a blue square. This week the clothing company changed that logo. Now it has black letters with a ...