The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

New Framework Provides Clarity, Consistency, and Confidence for Measuring Gaming Advertising Campaigns NEW YORK, June 26, ...

Brands are hungry to reach the world’s one in three people who game – which has traditionally been an ad-free space. In order to supercharge gaming advertising, IAB UK has launched new ...

But EMARKETER projects gaming ad revenue will grow by single digits through 2028, with the segment’s share of US digital spend hovering around less than 3% each year. Meanwhile, audiences aged 13-24 ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. The post Playable ads and longer campaigns gain traction in ...

Gaming worth $184bn globally, but ad spend remains low, reveals report The worldwide games market has a huge audience with 3.4bn people globally playing video games across age groups by Gulf Business ...