makes this look like an icon for an Abobe application. GM comments: “The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the ...

And the blue coloring is supposed to evoke “clean skies.” The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the ...

General Motor GM s has a history that goes back more than a century but except for two relatively brief periods in recent decades, the company name has never appeared on the vehicles it produces.

Never fear, as the Detroit-based automaker has stated that there is nothing symbolic about the lack of GM’s logo atop the building ... is “replacing the icons on the building one at a time ...

Ed Welburn, GM's vice president of design, is leading a group that is studying name and logo changes, but no recommendation has been made, according to one of the people. Changing the background ...