Geico’s original cavemen ads were so popular that the characters eventually starred in a short-lived sitcom on ABC. After the critically panned show was canceled, Geico ran an ad during Super Bowl ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like ...

As the Geico cavemen illustrate, it is not easy being a hairy, thick-browed Neanderthal living in contemporary America. But those characters from one of the insurance company's television ...

Geico has created a 14-minute faux documentary about its famous ad character, the Gecko (and its famous Caveman appears, too) ...

GEICO's iconic character is back on screens for his 20-year anniversary, and what better time to make a return than during the NFL playoffs. A new GEICO ad shows a self-aware caveman waking up in ...

But you won't find him in a Geico commercial. Enter the age of the postmodern caveman: He whines about his domineering mother in therapy. He orders the roast duck with mango salsa.

Ted Ward, vp of marketing for GEICO, admits to being "a little surprised" at the cavemen's new popularity. "The caveman doesn't operate in a vacuum," he says, noting that he has always seen the gecko ...

The GEICO Caveman attends the 7th Annual 'Dressed To Kilt' charity fashion show to kick off Tartan Week on Monday, Mar. 30, 2009 in New York. (AP Photo/Evan Agostini) He was the fifth actor to be put ...