Geico’s original cavemen ads were so popular that the characters eventually starred in a short-lived sitcom on ABC. After the critically panned show was canceled, Geico ran an ad during Super Bowl ...

Geico has created a 14-minute faux documentary about its famous ad character, the Gecko (and its famous Caveman appears, too) ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Geico's Caveman Character To Make Return During 'Sunday Night Football' - 12/22/2023 Geico brings back the character for the first time since 2019 in a new campaign starting with the Dec. 24 ...

Geico, a unit of Berkshire Hathaway Inc., will have no creative control but will receive a royalty payment for the use of the character. Continue reading "Why Geico's cavemen are going totally ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. ABC’s new sitcom, inspired by the Geico insurance ads, is ...