Iconic ’90s streetwear label FUBU made its stateside return at Atlanta Fashion Week amid an embrace of Y2K style by Gen Z.

'Shark Tank' mogul Daymond John opened up about the anti-gay perceptions that existed when he first started FUBU in the early '90s.

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of ...

Alicia Keys appeared on Friday’s episode of “ The Kelly Clarkson Show ” to promote her Broadway musical “Hell’s Kitchen” in a ’90s-inspired look. The “Girl on Fire” singer ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of ...

Remy Ma oozed retro vibes at a 90s-themed birthday party, and she nailed her look! The rapper wore FUBU overalls, a bucket hat, and 54-11's.

FUBU, Karl Kani and Dapper Dan were just some of the designers on hand at the Hard Rock Hotel to celebrate 50 years of hip hop-inspired fashion.

“We founded (FUBU) For Us By Us Network with a vision to create relevant content in hip hop culture,” FUBU co-founder J. Alexander Martin said. “We look forward to spearheading a signature ...

Armed with an eye for the past, present and future, FUBU is making its stateside return in a major way at Atlanta Fashion Week 2024.

Ted Field's Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand.

Daymond John says he didn't authorize a FUBU scripted series, but one of the brand's other co-founders is involved in the TV project.

One of hip-hop's most adored fashion brands is celebrating its 30th anniversary with the fusion of legacy and modernity.