The tagline, ‘Mango Frooti - Fresh and Juicy’, has a huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader.

For Frooti, which has gone for a new font, pack, even taste, and soon, advertising, it had to be a break away from its past. The only connect it has retained is the colour of the pack.

Frooti gets Rs 7cr for the festive season from Parle Agro’s Rs ... the company made sure to feature the drink’s iconic ‘Mango Frooti, Fresh 'n' Juicy’ slogan to bolster the campaign’s ...

In this scenario, Frooti’s campaign positioned it as a brand for the young. With Alia Bhat and Ram Charan in the lead, the campaign presented the company as a vibrant, energetic brand for young ...

So Frooti ended up becoming 'kid-oriented' because of the packaging that we launched it in. Over the years, we introduced PET bottles in the fruit-based beverage category.

Shah Rukh Khan in Frooti Ad. So when this scorching summer gets a bit too much to take, beat the heat in the royal company of King Khan and the King of Mangoes with a fresh ‘n’ juicy Frooti.

Frooti and Appy Fizz Success Story: Nadia Chauhan, the driving force behind Parle Agro, transformed Frooti and Appy Fizz into household names. Joining the company at 17, she rebranded Frooti ...

Frooti: betting on Alia Bhatt’s magic Emotional With the latest Frooti campaign, the brand further builds resonance for #TheFrootiLife in line with the past campaign’s narrative.

Mango Frooti is one of the most beloved mango-based beverages in India. It is loved for its sweet and fruity flavour and enjoyed during the summer months. Read Time: 2 min Mango Frooti is one of the ...