Frito-Lay Flavors That Are Soon to Hit Stores. Frito-Lay brings something new to consumers every once in a while, ranging ...

The Cheetos Flamin' Hot Cheddar BBQ flavor is expected to arrive in stores nationwide just in time to kick off summer. Fl ...

Rare snack lovers can finally rejoice as Frito-Lay will be officially bringing Cheetos Bolitas to the United States. Once a Mexico-only release, Cheetos Bolitas are beloved as a take on the ...

The man who says he invented Flamin’ Hot Cheetos is suing his former employers for fraud, defamation and other violations, saying he was harmed when Frito-Lay and PepsiCo denied his role in ...

PLANO, TEXAS — Frito-Lay North America, a division of Purchase, NY-based PepsiCo, Inc., is launching Cheetos Pretzels. According to the company, one side of the pretzel is covered in Cheetle ...

Titled Flamin' Hot, the biographical comedy-drama chronicles the story of Richard Montañez, the man who claims to have invented Flamin' Hot Cheetos while working as a janitor at a Frito-Lay ...

For around 15 years, he has claimed that he came up with the idea for Flamin’ Hot Cheetos in the early 1990s after observing that Frito-Lay didn’t have any products geared toward Latinos.

Though Mr. Montañez did work his way up from janitor to marketing executive at Frito-Lay, a Los Angeles Times investigation in 2021 thoroughly debunked the story of his inventing hot Cheetos.