There's an old adage in the industry that says, "Advertising is what you pay for; publicity is what you pray for." Guerrilla campaigns are really “praying” for free publicity. When dealing ...

Raj, the co-founder of Beast Life with the smallest equity among the founders, revealed in a recent chat on Ayushman ...

Gaurav Taneja appeared on Shark Tank India with his protein powder brand but failed to secure investment. The episode led to ...

Does AT&T have anything to gain here, even if it succeeds in getting Verizon to take down the ads? Why would AT&T give Verizon any more publicity than it already needs?