The new Gap design didn’t capture that sensitivity.”When should businesses consider logo revisions?Logo redesign should relate to two key issues, Girvin says. One is when “the very strategy ...

To fix the issue ... Bosman said the logo redesign is nearing a conclusion with work beginning with the selected design firm this month. The committee has received some criticism on their efforts ...

Armin Vit, editor of the corporate and brand identity blog Brand New and principal of graphic design firm Under Consideration, penned a review of the new logos, in which he described both the ...