Companies use it to expand into new markets and product categories. The global brand licensing market was valued at $337.6b ...

Goop empress Gwyneth Paltrow has announced a new, colorful partnership with the fitness clothing brand Copper Fit.

A luxury French clothing brand ripped off the logo of the New York Young Republicans Club and slapped it on a sweatshirt it sells for $1,399.

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

After his split from longtime partner Nike, Tiger Woods has unveiled a new logo and clothing brand, Sun Day Red, to start 2024.

After selling streetwear-inspired golf attire around the world, Eastside Golf is having a homecoming this summer as it lands in the Detroit Metropolitan Wayne County Airport. The young, vibrant and ...

Kill Crew is a Los Angeles-based fitness and clothing brand founded by Colton Dobson and Marco Passaquindici in 2020.

These women of color founders have designed athletic apparel functional enough for a HIIT workout and comfortable enough for a Netflix marathon.

I get pitches all the time from brand new outdoor and fitness clothing companies with made up names that sound like new models of Nissan or Toyota cars, and almost always, they are simply ...