Product branding first emerged in ancient Mesopotamia, the birthplace of cities and writing. So claims David Wengrow, an archaeologist at University College London, who says that bottle stops ...

When Coca-Cola was first launched, it was marketed as a nerve tonic that "relieves exhaustion." Cocaine was removed from the product in 1903. Listerine started out as an anti-septic ...

MSIDA, Malta--(BUSINESS WIRE)--The global pharmaceutical company Adalvo today announced the acquisition of its first branded product, Onsolis® after concluding a deal with a reputable US based ...

The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing. Understanding how those marketing campaigns began helps ...