The broadcaster’s morning cartoons - which include Fireman Sam and Paw Patrol - were this week reduced to a small bubble on one side of the screen next to a large ad for Milkshake magazine.

PAW Patrol was criticised over gender balance ... and single mothers as incapable, such as in Fireman Sam. Content on streaming services and YouTube was found to be worse at representation ...

I grew up watching Noddy and Fireman Sam so I love that we still have them on Milkshake! My niece and nephew adore PAW Patrol and Shimmer and Shine so the best thing for me personally is getting to ...