Fireman Sam dropped as fire service mascot because he 'may make people feel excluded' Chief Fire Officer says character 'doesn’t reflect the fire service today' Sarah Jones.

Fireman Sam has been a fixture of children’s TV since being created in the 1980s by two London firefighters. Article continues below The animated series, now produced using CGI, has been used to ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

PC fire chiefs BAN mascot Fireman Sam because he’s too male and puts women off joining. Rob Pattinson; Published: 22:30, 10 Sep 2019; Updated: 15:14, 11 Sep 2019; ...

In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime for the first time on November 17 ...

You're fired! 'Outdated' Fireman Sam dropped for not being inclusive. Lincolnshire's chief fire officer says the children's TV character is "outdated" and should be renamed "Firefighter Sam".

Fireman Sam, when not fighting fires, is an enthusiastic inventor, and lives in a home which allows him to get ready for work in just 10 seconds. He drives Jupiter the fire engine, ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...

One of Britain's top fire chiefs believes Fireman Sam should have a rebrand. London Fire Brigade Commissioner Dany Cotton says that there's "no such thing as a fireman" and that it's time to ...