You must have used Fevicol to finish your arts and crafts homework, but do you know if Balvant Parekh had not innovated, we ...

Fevicol Success Story: Balvant Parekh’s journey from a freedom fighter and peon to founding Fevicol is a testament to ...

Pidilite’s popular adhesive brand ‘Fevicol’ will now have competition from Huntsman, makers of the Araldite range of adhesives. The company has forayed into the wood glue category with the ...

There’s a huge fortune in glue. Ask Madhukar Parekh – the 70-year-old chairman of Pidilite Industries. His net worth rose by $800 million in the past year to hit $3.9 billion, boosted by a ...

Pidilite Industries has unveiled its new digital campaign (DVC) for Fevicol "Glue Drops" – a drop adhesive that promises to redefine the way you decorate and adhere things. The campaign ...

Premium Campaign Decoded: Pidilite’s Fevicol Glue Drops help save on maintenance spent on a house Manish Dubey, chief marketing officer, Pidilite Industries, talks to BrandWagon Online about the ...

Fevicol created an outdoor activation at the Standard Chartered Mumbai Marathon, held on 20 January 2013. The activation was conceived by the adhesive brand's creative partner, Ogilvy & Mather. As the ...

India's Pidilite Industries, parent of adhesive brand Fevicol, on Tuesday reported a surprise 15% fall in quarterly profit, hit by higher input costs and weak demand. Skip to main content.