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Pidilite was the leading adhesive brand in India with offerings across formats of white glue, stick and gum. Fevicol was its iconic brand which had become synonymous with the adhesives category.
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Fevicol Success Story: How Balvant Parekh transformed a simple adhesive into billion-dollar empire – From freedom fighter and peon to business mogulFevicol has been an integral part of Indian homes for decades. The brand name itself has become synonymous with adhesives, ...
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