Fevicol, the largest selling brand of adhesives in India, has rolled out a new TV campaign for ‘Fevicol Marine’, a specialized waterproof adhesive that protects furniture from de-bonding even ...

Pidilite Industries has unveiled its new digital campaign (DVC) for Fevicol "Glue Drops" – a drop adhesive that promises to redefine the way you decorate and adhere things. The campaign ...

For the Rs 192-crore brand (figures for 1998-99), becoming the market leader in the branded synthetic adhesives market didn't happen overnight either. And despite the best efforts, Fevicol still ...

BENGALURU, Jan 24 (Reuters) - India's Pidilite Industries, parent of adhesive brand Fevicol, on Tuesday reported a surprise 15% fall in quarterly profit, hit by higher input costs and weak demand.

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue ...

No one pays attention to web banners anymore. So adhesive brand Fevicol decided to make a banner that would genuinely stick. And not just figuratively. The sticky banner appears to show up in ...

It added the line, “The elephants belong to House Fevicol! #FevicolKaJod”. The brand’s logo has two elephants who’ve been caught in a tug of war for the past 60 years. Adhesive brand ...

New Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.

Pidilite was the leading adhesive brand in India with offerings across formats of white glue, stick and gum. Fevicol was its iconic brand which had become synonymous with the adhesives category.

BENGALURU, May 7 (Reuters) - India's Pidilite Industries (PIDI.NS), opens new tab, which makes Fevicol adhesives and Dr. Fixit waterproofing products, posted a 6.2% jump in fourth-quarter profit ...

The campaign goes on air on August 23. Bharat Puri, MD, Pidilite Industries Ltd, said: “Fevicol is one of the rare adhesive brands to feature in the most trusted brands in Indian households.