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Fender CEO Andy Mooney explains why the firm’s return to NAMM 2025 won’t be business as usual
NAMM 2025 is only days away – and, at the time of writing, it’s still going ahead in face of the ongoing LA wildfires – which means brands, gear nerds and industry folk alike are readying ...
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Jack White announces a Custom Shop version of his wild, ever-evolving Triplecaster – and it colors way outside the Fender lines
NAMM 2025: When a version of Jack White’s Triplecaster was made available to the wider guitar world, it was big news: here was a Tele that was really pushing the boundaries of Fender lore.
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Fender Custom Shop ditches dry January with a cocktail-inspired guitar collection – and it’s a uniquely potent mix
NAMM 2025: Every year, Fender Custom Shop's elite team of Master Builders and Apprentices join forces to create a boundary-pushing collection centered around a particular concept. While previous ...