Through its giving tools, Facebook has raised more than $2 billion for nonprofits and personal causes since 2015, half of which came from the birthday fundraiser program, which launched in 2017.

It’s a good thing I don’t judge my self-worth against how many Facebook wall posts I get every time I turn a year older, or else I’d be in trouble, because on my most recent birthday, about ...

Starting a Facebook birthday fundraiser. Shortly before your birthday arrives, you will see a notification at the top of your newsfeed saying, “Jane Doe, it’s almost your birthday!