And according to an F1 Global Survey, women and younger viewers account for much of the sport's growth. Stefano Domenicali, the CEO of Formula One Group, says that around 40 percent of fans are ...

One way for fans to interact with the sport is to buy merchandise and a major retailer has reported triple digit growth in F1 sales in a single year. Fanatics, who became the official F1 ...

Host Scott Gulbransen sits down with F1 influencer Mickaela Kostaras (@shelovesvrooms) to explore why female fans, especially the 16-24 age group, are fueling the sport’s global surge.

In addition to photography and interviews, the agency creates travel guides and merchandise ... to most recently working with their first F1 client, Alpine, and its Driver Academy.

F1 reveals staggering revenue growth. Charles Leclerc, Ferrari SF-23 during the F1 Grand Prix of Miami at Miami International Autodrome on May 05, 2024 in Miami, Florida. F1 reveals staggering ...

It represents a shift from traditional broadcasting models, forming a key component of the sport’s growth strategy ... distribute F1 TV rather than just go through the Apple Store or the Android ...