News

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...
A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not ...
Now, a brand new commercial from Extra Gum just took the internet by storm, and let's just say, it’s about far more than gum. Grab your tissues, because this commercial will make you feel all ...
An epic new commercial for Wrigley’s Extra brand gum that celebrates the end of the COVID-19 pandemic in 2021 is giving cooped up viewers all the feels — in a way that only a gum advertisement ...
A TV advert featuring a woman chewing gum while playing football has been banned because children might copy it and choke. The ad for Wrigley’s Extra gum showed the woman chewing while dressed ...
Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.
The last time Mars Wrigley’s Extra gum debuted an original ad campaign with original music, 2015’s “The Story of Sarah & Juan,” the spot achieved a rare made-for-synch trajectory for its ...