Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Computer dealer ads featuring Intel microprocessors' "Intel Inside" logo and jingle are America's largest example of vertical co-op advertising. The 60 percent of ad cost reimbursements that Intel ...

(The ad makers used ... features a unique logo, mimicking the different ways people crush their cans before recycling them.” This clever campaign is yet another example of how Coke doesn ...

A new ad from the Coca-Cola Co. opens with a shot ... WPP Open X that used authentic but unauthorized hand-drawn examples of the logo. And to promote recycling last year, Coca-Cola’s campaign ...