Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

@markritson's new column about the KFC ad got me thinking about other examples of ads that use modified logos to communicate their message. The first one that came to mind was this sublime ad for the ...

Computer dealer ads featuring Intel microprocessors' "Intel Inside" logo and jingle are America's largest example of vertical co-op advertising. The 60 percent of ad cost reimbursements that Intel ...

(The ad makers used ... features a unique logo, mimicking the different ways people crush their cans before recycling them.” This clever campaign is yet another example of how Coke doesn ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow BI Video: On Facebook More from Advertising When companies set ...

Yahoo chief Marissa Mayer—fighting valiantly to raise profitability as ad sales continue to lag ... was a crucial player—is a great example of this: A logo, a bar, and two buttons.

A new ad from the Coca-Cola Co. opens with a shot ... WPP Open X that used authentic but unauthorized hand-drawn examples of the logo. And to promote recycling last year, Coca-Cola’s campaign ...

helped reverse more than 10 years of decline in Coke consumption in the U.S. The evolution of Shell’s logo (Shell) The advertising industry likes to call this type of marketing “authentic.” ...