For example, let’s imagine a big tech company ... deals in the top/middle part of the marketing funnel? This is what event marketing 3.0 is all about: making the event programs both in-person ...

For example, along with data ... gaps develop between marketers’ approaches to digital marketing and event marketing. Combining all three is necessary to close the gap and connect the entire ...

For example, you could host 100 people at a venue and share ... and nothing beats the power of meeting face-to-face. I'm confident that event marketing will emerge intact as we work together for ...

For example, if you have employees ... and be mentioned in pre- and post-event marketing materials. Facebook, Twitter and Instagram among other social media platforms are household names and ...

For example, we took 360 photos inside concept cars that even the press didn’t have access to. However, if you’re going to use new features, make sure you practice with them first.” Unlike many ...

B2B event marketing has evolved beyond single ... Over time, events have become more unique, bigger, and more consuming. For example, events are now considered a full experience as opposed to a ...

"You want to conjure up a specific feeling when potential attendees come to the page," says Tim Raybould, CEO of TicketLeap, an event registration and marketing software company. Relying on stock ...

Event marketing is the standout category in the ... experience and relive.” For example, with a festival sponsorship, the brand would be incorporated into moments like the artist line-up ...

With marketing events becoming ever more important to companies’ customer ... on in the community and then we pull in some industry expertise to elaborate. For example, we recently brought on three ...

For example, post-install events for a social ... effective metrics for analyzing and optimizing mobile marketing. The post-install event provides app marketers with a tool to correctly optimize ...