Consider some real-world examples to unlock the mystery and decide whether you should heed the advice about the use of ethos in your advertising. Sharpen Your Knowledge of the Rhetorical Triangle ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric ...

For example, cult members are likely persuaded ... tells Snoop he “might be right”—thus doubling down on the ethos advertisement. A brand might also affiliate themselves with impeccable ...

Consider celebrity endorsements as a perfect example of ethos in advertising. When McDonald’s partners with Travis Scott or Dunkin’ teams up with Sabrina Carpenter, these brands leverage the ...