Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

It’s Barbie’s world and we’re just living in it. The totally pink and totally fantastic Barbiecore trend is showing no signs of stopping, even with the Barbie live-action film taking ...

It’s Barbie’s world, and we’re all just living in it. Greta Gerwig’s feature film, based on the 60-year-old Mattel toy doll that first made waves in 1959, ruled the box office in its ...

There’s nothing Barbie has loved more in her 64 years in the toy world than to keep reinventing herself. She boasts more than 200 careers on her resume — doctor, astronaut, computer engineer ...

Learn about the "Barbie" movie and all of the hair, makeup, ... Mattel gave her a complete catalog of every Barbie ever made since its invention in 1959.

At the "Barbie" premiere in Seoul, South Korea, in early July, Robbie went a step further when she wore two Barbie-inspired outfits. Margot channeled the 1985 Day to Night edition of Barbie.

Barbie has courted controversy since her birth. Her creator, Ruth Handler, based Barbie’s body on a German doll called Lilli, a prostitute gag gift handed out at bachelor parties.

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year.

There are Barbie dolls for just about every branch of the military: Army, Air Force, Navy and the Marine Corps. We're just missing one. Mary Ellen won’t stand for that ...

There’s nothing Barbie has loved more in her 64 years in the toy world than to keep reinventing herself. She boasts more than 200 careers on her resume — doctor, astronaut, computer engineer ...