Pricing is a major element of a company's marketing strategy. The prices you establish for goods and services impact your marketing goals and strategies, profitability and value proposition.

This shift has impacted the practice of public relations to become more of a strategic effort than ever ... Your Sales And Marketing Teams With Business Development Teams An integrated approach ...

Learn the essentials of starting ... and marketing. A long tail business strategy is one which seeks to sell low volumes of hard-to-find items to many customers, rather than high volumes ...

A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...

The holidays are unlike any time of the year. As you prepare your business for the season, make sure you re-evaluate your pricing strategy by following a few best practices.

Taught by leading industry specialists, this interdisciplinary program examines the essentials of design-led research ... from starting your own business to executing design strategies and market ...

In conclusion, selling a business requires careful planning, diligent preparation and strategic execution. By prioritizing these seven essentials — financial readiness, valuation, operational ...

The University of Chicago Booth School of Business meets the evolving needs of executives and their organizations. Our commitment in providing finance, leadership, executive management, strategy, and ...