The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Full of flowy dresses and celestial symbols, the whimsigoth aesthetic has overtaken social media. Here's what you need to know about it.

However, as with any multibillion dollar industry that undergoes dramatic and exponential growth, the rapid rise of the anti-aging market has caused controversy. In 2008, a group of 51 scientists ...

Corecore, which has racked up hundreds of millions of views on TikTok, is a form of visual poetry that is meant to evoke certain emotions ...

Dressing like a fisherman is the latest aesthetic making a splash in 2025. Here's everything you need to know about the trend—plus the maritime-inspired staples guaranteed to reel you in.

The subgenres of the academia aesthetic, like dark academia, light academia, and romantic academia, have gained popularity on platforms like Tumblr, TikTok, Pinterest, and Instagram. What makes ...

It’s not every day that Francis Ford Coppola deigns to weigh in on a TikTok trend. But he made an exception for the so-called mob wife aesthetic — a louche amalgamation of fur coats, leather ...

Scandi girl winter is dominating TikTok. Here's what you need to know about this aesthetic, including where it comes from and how to wear it.

The Clean Girl aesthetic undeniably won 2022. Despite being controversial (what with promoting unrealistic perfection), it generated billions of views last year. Now, the vanilla girl aesthetic has ...