The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Elon Musk has officially changed Twitter’s logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year.. On Monday ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Twitter rebrands as X 00:28. SAN FRANCISCO (AP)-- Elon Musk has unveiled a new black and white "X" logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the ...

The re-branded franchise unveiled their new black and white look Monday morning, a stunning departure from the longtime red, white and blue. The primary logo was designed by part-owner and rap ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

And the Times said its black logo on a white app background looks good even if your phone is in “dark” mode that changes the screen’s background to permanent black. Advertisement.

Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue, which CMO Patrizio Spagnoletto told AdWeek is “the most liked color, universally.” Sure.