At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Entertainment marketers have a great brief. Meredith Treinen at NVE Experience Agency explains how to bring the magic of what you’re promoting to life. Experiences that bring fictional universes ...

“I’m senior enough to have lived through the evolution where content was pushed on us ... Parkes sees Variety’s Entertainment Marketing Summit as a chance for studios to further spotlight ...

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Branded digital content plays an important role in marketing large QSR chains,? said Shuli Lowy, marketing director at Ping Mobile, New York. ?McDonalds?s Summer Scoop entertainment show is attaching ...

global head of brand and content marketing, Audible; Shelly Gillyard, VP marketing, U.S. and Canada, Netflix; and Joe Whitmore, EVP global marketing, Sony Pictures Entertainment. The Right Stuff ...