Back in February, when Mercedes-Benz appointed Publicis as the company in charge with the carmaker’s coordinated strategy for global advertising, the agency responded by handing the account to a newly ...

We've all taken test drives that leave lasting impressions. When transpiring events are made memorable for the dealer, it ranges from a polite request to exit the premises to an epic fail eternally ...

Advertising is not an easy task. Regardless of how good your product is, being a global company makes it very difficult to send the proper message to the right people all the time. And as one of the ...

On November 22, 1900, entrepreneur Emil Jellinek took his specially-crafted Daimler-Motoren-Gesellschaft machine out for a test drive. It was lighter, sleeker, and faster than anything the company had ...

Mercedes-Benz is appointing Publicis Groupe as its new global agency of record as the automaker seeks to increase synergies for a more consistent look worldwide on digital platforms, plus stronger ...

Mercedes-Benz has tapped Publicis Groupe as its global network and digital agency, and Publicis has announced that it will open a new agency in Berlin, called Publicis Emil, to handle the account ...

Mercedes-Benz has honored the first truly modern motor car – and the car that gave it the Mercedes name - with a new futuristic sculptural design. Mercedes-Benz cars are so common these days that it's ...

It’s been 120 years since the name of an eleven-year-old girl was chosen as the name of the first luxury car brand and Mercedes is celebrating the occasion. On April 2, 1900, ...

What city do you choose for the American celebration of the centenary of the naming of a German car after the daughter of an Austrian-born French dealer? Can you say Boston? It’s not certain that Emil ...

The Jewish groups complaining about the new advertising campaign ("Jewish Groups Say DaimlerChrysler Ads 'Whitewash' History," July 11) missed the original DaimlerChrysler "whitewash:" Daimler's ...

Open a new automotive design center, release a concept car to celebrate—it makes sense to us. In this case, the company in question is Mercedes; the design center is in Nice, France; and the car is ...